Food Safety

Behavior Change Webinar Series

Using Community-Based Social Marketing to Change Behavior
Thursday, Feb. 15 from 1 to 2 p.m. EST 
*NEHA CEUs available*

We’re human. Our actions are influenced by peer pressure, personal motivations and values, convenience, cost — and the list goes on! By understanding the benefits a behavior might bring and any barriers that may stand in the way, social marketers can implement more informed and effective campaigns. A successful campaign “marketing mix” will include various messages, psychology-based communication tactics, and diverse channels and outreach strategies.