This month’s column explores the unique and different universes in which NEHA operates, specifically the universe of how best to communicate with our members and constituents. The column looks at the different distribution vehicles available to NEHA, and then goes deeper to discuss the need for content and finally, the potential need for branding. The column goes on to emphasis that we need to focus first on distribution, second on content, and third on brand.
Read the DirecTalk Column in Full
Journal of Environmental Health
Volume 79, Number 10