West Nile Virus: There's an App for That!

In 2012, the Plano, TX Mosquito Management Program (MMP) received reports of 28 human cases of West Nile Virus (WNV) related illnesses, while neighboring counties experienced over 900 combined cases during the same period. Concerned public and heavy media coverage across multiple health jurisdictions made essential the effective communication of Plano Environmental Health Department's MMP activities. This session will cover: insight on political and media relations challenges faced by local environmental health; the post-event evaluation of 2012 mitigation and communication strategies; and additions to 2013 MMP protocols, including the "Fix It Plano" app that gives residents a role in monitoring and surveillance. Attend this session and take away a fresh look at your own WNV mitigation efforts and best practices for use and communication in a public health crisis.

Speaker / Author: 
Geoffrey Heinicke, MPH, RS
Month Year: 
July 2015